{"id":9,"name":"Tara Cohen","url":"https:\/\/www.laurenshope.com\/blog\/","description":"Tara Cohen, \u00a0Director of Sales, Marketing, and Business Development\r\n\r\nLH Team Member Since 2012\r\n\r\nUniversity of California Santa Barbara\r\n\r\nLinkedIn Profile:\u00a0https:\/\/www.linkedin.com\/in\/taracohen<\/a>\r\n\r\nAs Director of Sales, Marketing, and Business Development for Lauren\u2019s Hope, Tara Cohen is often the voice of Lauren\u2019s Hope. Whether she\u2019s writing the Lauren\u2019s Hope blog, crafting a marketing email, or describing a new product, Cohen brings a little personal touch to everything she creates.\r\n\r\n\u201cOne of my favorite things about Lauren\u2019s Hope is that we are truly here to help people. My first interaction with Lauren\u2019s Hope was as a customer, and the helpful, caring manner in which the LH team supported my son\u2019s needs was truly remarkable. It\u2019s an experience I want our customers to have every time they visit the site. That\u2019s why I always strive for a conversational, friendly tone of voice. I write the way we would speak to our customers if they walked into a Lauren\u2019s Hope storefront.\u201d\u00a0\r\n\r\nPart of the LH team since 2012, Cohen has spent years learning about various medical conditions and what engravings are most helpful for each.\r\n\r\n\u201cWe always remind our readers that we are not medical professionals. We aren\u2019t doctors or nurses. We are, however, medical ID experts. We talk to customers, first responders, and medical professionals every day about any condition you can imagine, and we discuss what information a first responder needs to know when someone has that condition. I am so grateful to have the opportunity to share some of that knowledge over on the LH blog.\u201d\r\n\r\nIn addition to her years of experience at Lauren\u2019s Hope and all of the research she puts into writing for LH, Cohen draws on her own life experiences to bring a human touch to the LH blog.\r\n\r\n\u201cAround here, we like to say, \u2018Everyone knows someone who needs a medical ID,\u2019 and that holds true for me as well. In fact, most of my family and many of my friends and their children wear Lauren\u2019s Hope medical IDs.\r\n\r\n\u201cPersonally, I have a salicylate intolerance and some pretty scary food and drug allergies, which I\u2019ve written about at length.\r\n\r\n\u201cMy son is nonverbal and has autism, OCD, non-celiac gluten sensitivity, and sensory integration dysfunction. I\u2019ve written a lot about Will,\u00a0including our journey with his feeding aversion<\/a>, which resulted in a two-week hospitalization and subsequent feeding tube placement. I still get emails and calls from moms whose kids are going through feeding aversion therapy or who have been recently diagnosed with autism, and I am so grateful to have the chance to connect with them.\r\n\r\n\u201cI have other family members and friends who wear our medical IDs for food and drug allergies, heart conditions, medication restrictions, diabetes, autoimmune diseases, blood thinner use, and more. Being able to help them choose the right med ID with\u00a0the right engraving<\/a>\u00a0is very rewarding. I always tell them the same thing I tell all of our customers, \u2018I hope you\u2019ll never need it, but I am so glad you have it.\u2019\u201d\r\n\r\n\r\nAreas of Expertise<\/strong>\r\n\r\n \teCommerce\r\n \tContent Creation\r\n \tDigital Marketing\r\n \tEmail Marketing\r\n \tProduct Development\r\n \tBusiness Development\r\n \tBrand Management\r\n\r\n\r\nProfessional Honors and Memberships<\/strong>\r\n\r\n \tMember,\u00a0Forbes Business Development Council<\/a>, 2018 & 2019\r\n \tNominee,\u00a0Kansas City\u2019s Women Who Mean Business Awards<\/a>, 2019\r\n \tCommerce Review Panelist | ROI Revolution\u2019s PPC and Marketing Summit, 2017\r\n \tGuest Speaker, Kids With Courage (Type 1 Diabetes, KC charity) Annual Gala, 2016\r\n \tService Recognition Award, Kids With Courage Annual Gala, 2015\r\n \tNominee and Finalist,\u00a0Kansas City\u2019s NextGen Leader Awards<\/a>, 2015 & 2016\r\n \tGoogle AdWords and Analytics Certified, 2015\r\n \tUniversity of Florida\u2019s Center for Autism and Related Disabilities<\/a>\u00a0(CARD) Guest Speaker | Touch-Screen Communication Technology for Children with Autism\r\n\r\n\r\nPublications<\/strong>\r\n\r\n \tGuest Author,\u00a0Parenting Children With Special Needs<\/a>\u00a0Magazine, \u201cThe Most Important Purchase I Ever Made.\u201d | 2017\r\n \tContributing Author,\u00a0Forbes.com<\/a>How to Get The Most Out of Every Conference<\/a>\r\n \tYes, You Really Need Reviews<\/a>\r\n \tFive Uncomfortable Questions You Must Ask New Vendors<\/a>\r\nGuest Author, Parenting Children With Special Needs<\/a>\u00a0Magazine, \u201cThe Most Important Purchase I Ever Made.\u201d | 2017\r\n","link":"https:\/\/www.laurenshope.com\/blog\/author\/tara\/","slug":"tara","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/8214761c3187310a8d262c6587cdb878f606a3908ac56318443a867e8867369d?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/8214761c3187310a8d262c6587cdb878f606a3908ac56318443a867e8867369d?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/8214761c3187310a8d262c6587cdb878f606a3908ac56318443a867e8867369d?s=96&d=mm&r=g"},"meta":[],"_links":{"self":[{"href":"https:\/\/www.laurenshope.com\/blog\/wp-json\/wp\/v2\/users\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laurenshope.com\/blog\/wp-json\/wp\/v2\/users"}]}}