Tara Cohen,  Director of Sales, Marketing, and Business Development LH Team Member Since 2012 University of California Santa Barbara LinkedIn Profile: https://www.linkedin.com/in/taracohen As Director of Sales, Marketing, and Business Development for Lauren’s Hope, Tara Cohen is often the voice of Lauren’s Hope. Whether she’s writing the Lauren’s Hope blog, crafting a marketing email, or describing a new product, Cohen brings a little personal touch to everything she creates. “One of my favorite things about Lauren’s Hope is that we are truly here to help people. My first interaction with Lauren’s Hope was as a customer, and the helpful, caring manner in which the LH team supported my son’s needs was truly remarkable. It’s an experience I want our customers to have every time they visit the site. That’s why I always strive for a conversational, friendly tone of voice. I write the way we would speak to our customers if they walked into a Lauren’s Hope storefront.”  Part of the LH team since 2012, Cohen has spent years learning about various medical conditions and what engravings are most helpful for each. “We always remind our readers that we are not medical professionals. We aren’t doctors or nurses. We are, however, medical ID experts. We talk to customers, first responders, and medical professionals every day about any condition you can imagine, and we discuss what information a first responder needs to know when someone has that condition. I am so grateful to have the opportunity to share some of that knowledge over on the LH blog.” In addition to her years of experience at Lauren’s Hope and all of the research she puts into writing for LH, Cohen draws on her own life experiences to bring a human touch to the LH blog. “Around here, we like to say, ‘Everyone knows someone who needs a medical ID,’ and that holds true for me as well. In fact, most of my family and many of my friends and their children wear Lauren’s Hope medical IDs. “Personally, I have a salicylate intolerance and some pretty scary food and drug allergies, which I’ve written about at length. “My son is nonverbal and has autism, OCD, non-celiac gluten sensitivity, and sensory integration dysfunction. I’ve written a lot about Will, including our journey with his feeding aversion, which resulted in a two-week hospitalization and subsequent feeding tube placement. I still get emails and calls from moms whose kids are going through feeding aversion therapy or who have been recently diagnosed with autism, and I am so grateful to have the chance to connect with them. “I have other family members and friends who wear our medical IDs for food and drug allergies, heart conditions, medication restrictions, diabetes, autoimmune diseases, blood thinner use, and more. Being able to help them choose the right med ID with the right engraving is very rewarding. I always tell them the same thing I tell all of our customers, ‘I hope you’ll never need it, but I am so glad you have it.’” Areas of Expertise eCommerce Content Creation Digital Marketing Email Marketing Product Development Business Development Brand Management Professional Honors and Memberships Member, Forbes Business Development Council, 2018 & 2019 Nominee, Kansas City’s Women Who Mean Business Awards, 2019 Commerce Review Panelist | ROI Revolution’s PPC and Marketing Summit, 2017 Guest Speaker, Kids With Courage (Type 1 Diabetes, KC charity) Annual Gala, 2016 Service Recognition Award, Kids With Courage Annual Gala, 2015 Nominee and Finalist, Kansas City’s NextGen Leader Awards, 2015 & 2016 Google AdWords and Analytics Certified, 2015 University of Florida’s Center for Autism and Related Disabilities (CARD) Guest Speaker | Touch-Screen Communication Technology for Children with Autism Publications Guest Author, Parenting Children With Special Needs Magazine, “The Most Important Purchase I Ever Made.” | 2017 Contributing Author, Forbes.comHow to Get The Most Out of Every Conference Yes, You Really Need Reviews Five Uncomfortable Questions You Must Ask New Vendors Guest Author, Parenting Children With Special Needs Magazine, “The Most Important Purchase I Ever Made.” | 2017